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The art of relationship building in the digital era
I was working on something else when an invitation I received on LinkedIn changed my plans. So, let’s start 2024 with a post that I never thought I would write. We are almost halfway through the...
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If a hole in a sock triggers a global success
What does a black sock have to do with entrepreneurial marketing? It all begins with an anecdote. Called last minute for a meeting with a client, our freshly graduated business school consultant found...
View ArticleFrom community building to digital crack: How social is threatening purpose...
I came across this insightful piece on Thred, a digital space dedicated to young people that are shaped by youth culture and powered by social change, discussing the current state of social media. The...
View ArticleThe state of the art of crowdfunding in the UK
“Crowdfunding accounted for 373 rounds, remaining popular. Crowdfunding has gained popularity over the past 10 years—soaring from just £18.1m in total fundraising value generated through crowdfunding...
View ArticleBeing a marketer?
“At its core, marketing is all about understanding people; our customers. Being a marketer is also about understanding our colleagues and wider stakeholders. Being a marketer who is customer...
View ArticleThe loss aversion
Daniel Kahneman has passed away. A Nobel Prize laureate, he played a pivotal role in bridging the gap between psychology and economics. His passing deeply saddens me. That is the reason for this...
View ArticleHow AI is revolutionising startup marketing
According to a recent report, AI adoption is particularly high among fast-growing start-ups in the technology, professional services, and manufacturing sectors. What does it make so appealing for...
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When crowdfunding fosters impact
Crowdfunder is a leading crowdfunding platform based in the UK whose main commitment is to empower communities to enact positive change. It has now announced that they have just launched its Top 100...
View ArticleWhat’s a pitch?
The pitch is a story. A story is a sequence of three acts: set-up, struggle, and resolution. As an entrepreneur, the problem is the struggle other people are going through and you are trying to fix....
View ArticleThe only thing that matters for a new startup
“The only thing that matters (for a new startup) is getting to product/market fit. Product/market fit means being in a good market with a product that can satisfy that market.” (Marc Andreessen, A16Z)
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